Cambridge Centre for AI in Medicine Logo Animation Explainer Video

Logo design specialist Ian Paget crafted a great logo for Cambridge Centre for AI in Medicine, a virtual centre at The University of Cambridge, and developed a case study to showcase his logo design process.

He reached out to SHENNY to create a logo animation explainer video that would bring his vision to life.

Working with the design elements Ian provided, SHENNY was needed to animate the logo in an engaging and fun way, while highlighting the concepts of machine learning, science, and medicine.

As the animation service provider, SHENNY was mindful to reflect these ideas in the smooth and precise transitions and movements of the animation.

The result was a compelling logo animation that complemented Ian's case study. This animated video project allowed SHENNY to apply the skills of motion design and animation to help tell the story behind a powerful and meaningful logo.

Having the chance to create this animated video for logo design specialist Ian Paget was a rewarding experience.

Industry: Design Services / Think Tanks

Animatic

SHENNY put together an animatic using the provided frames to ensure Ian was satisfied with the timing of the frames in relation to the voiceover. Once we were satisfied with the timing, the animation stage began.

Frames

Here are some frames from the final logo animation explainer video.