Krispy Kreme, Just Say Yes: Animated Video
We had the privilege of working on an animated video project called "Krispy Kreme, Just Say Yes". Collaborating with video production company, CH Video, we created this animation for Krispy Kreme, a leading international brand with a treasured reputation in the fast-moving consumer goods (FMCG) industry.
The animated video was targeted at the UK market, designed specifically for social media and digital point of sale platforms. As the hero asset, our main responsibility as the animation studio was to bring the storyboard provided to life.
As the animation studio, we were tasked with creating 3D models and animations in Cinema 4D. We then used After Effects to add further animation and special effects, ensuring a high-quality and eye-catching final motion graphics piece.
One of the standout features of the animation was the transitions and volumetric light rays emanating from the iconic Krispy Kreme box.
CH Video was extremely satisfied with the final animated video, saying, "All delivered and looked great. Such a big job trying to reformat for all the different sizes. Thanks for your creativity and input – I’m sure we’ll be in contact shortly for another!"
In conclusion, this animated video for Krispy Kreme was an exciting and fulfilling opportunity for us as an animation studio. Utilising our motion design and animation skills, we were able to create a captivating and memorable animated video that showcased the essence of the Krispy Kreme brand.
Industry: Food and Beverage
Frames
Here are some frames from the animated video.