This video has been password protected at the request our client Google. To view the video, email seni@shenny.co.uk to request access.
Business: It's Personal - Animated Explainer Video for Google
Client: Google
Industry: Technology & Software
SHENNY collaborated with Google to create an animated explainer video showcasing the company’s research on the decision making process for small and medium-sized business owners in the United Kingdom.
The goal of the animated video was to help viewers empathise with business owners and highlight the pressures they face in their day to day roles while keeping the explainer video engaging, informative, and memorable.
Google used this animated explainer video to:
📩 Communicate their research findings in an engaging and accessible format.
📢 Help audiences empathise with small and medium-sized business owners.
▶️ Enhance presentations and digital outreach on decision making trends.
The Process for Making the Animated Explainer Video
We worked closely with Google to manage every stage of animated explainer video production:
Creative Direction & Briefing
We held detailed discussions with Google to define the project’s creative direction and ensure alignment with their messaging.
Voiceover Selection & Recording
We cast four professional voice-over actors, including a narrator and three business owners, to bring depth and personality to the animation.
Storyboard Creation
We first developed a sketched storyboard to outline the main narrative arc, followed by a polished visual storyboard to refine the details. Here’s an image from the initial storyboard sketch for the animated explainer video:
Asset Preparation
We created and sourced all necessary visual elements, including character designs, backgrounds, and supporting assets.
Animation
We brought the story to life with fluid, engaging animation that balanced the challenges business owners face with a positive and relatable tone.
Sound Design & Mixing
We carefully selected a background music track and mixed the audio to ensure a seamless, polished final product.
If you’d like to learn how SHENNY can help you communicate complex ideas through clear, engaging, high quality animated explainer videos, whether you’re sharing research insights, enhancing stakeholder presentations, or building empathy with your audience, feel free to get in touch.
Some frames from animated explainer video SHENNY made for Google.
