Did you know that our most dominant sense is vision? Did you also know that visuals are processed 60,000 times faster than text? This means that you can communicate a message to your audience much faster by simply showing them an image. Just imagine what an animation can do. Here are 3 scientific reasons your business needs an animated video.
1. Animated Videos Are Memorable
People remember pictures better than words, particularly over the long term. This is known as the Picture Superiority Effect. According to molecular biologist John J. Medina, “when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.”
Animated videos are made up of thousands of images and compressed into a short space of time, just imagine how effective a video can be at helping people remember your business and your message.
2. Animated Videos Grab Attention
For as long as humans have walked the earth movement has grabbed our attention. If the option to watch an animated video is available then 60% of visitors will watch it before they read any text. According to Dr. Michael Lewis of the University of Pittsburgh, “Research has found that animated characters are capable of capturing users” attention, engaging them in active tasks and entertaining them. People today are bombarded with information, if you want to grab the attention of your audience there is no better way than an animated video.
3. Animated Videos Are The Most Effective Way To Educate
There are 3 modes through which people learn. Visually, audibly and kinesthetically. Some people learn best by, ‘seeing’ it, for example a video presentation. Other people learn by ‘hearing’ it, like listening to a speaker. And others by feeling or using. Animation is the only medium that can activate all three modes of learning simultaneously. How is this possible? Animated videos have vibrant imagery to tap into the ‘visual’ learning mode. To activate the ‘audio’ learning mode, animated videos come with professional voice over’s, sound effects and beautiful background music. Animation is also associated with feel good emotions, like happiness, entertainment and fun. Animated videos are the most effective medium you can use to educate your audience about what you want to communicate.
Conclusion
The scientific information above proves that animated videos need to be a key part of your business. Animation has the power to grab the attention of your audience, educate your audience effectively, and animation can help people to remember you business and your message. If you haven’t dipped your toes into the world of animated videos and motion graphics, maybe now is the time.