Saturday Night Live UK - Motion Graphic Design Assets

Client: Sky
Project: Motion Design Assets for Social Media & Football Stadiums
Industry: Entertainment | Mass Media

SHENNY worked with Sky's creative team to deliver motion design assets for the landmark launch of Saturday Night Live UK.

The campaign's goal was to build widespread awareness of SNL UK ahead of its early spring launch, introducing British audiences to a show with unparalleled cultural heritage and generating excitement at scale ahead of its debut.

SHENNY contributed to the logo animation sting for the SNL UK identity, creating a motion asset that functioned both as an element of a standalone social media deliverable and as a foundational element woven across the broader suite of campaign materials. SHENNY also designed the background lighting effect that became a defining visual of the campaign's aesthetic.

Working in close collaboration with Sky's creative team, SHENNY developed original motion designs for digital perimeter boards at Leeds, Chelsea, and Everton football stadiums, each formatted to the specific dimensions and display specifications of those venues' digital perimeter board infrastructure.

The stadium digital perimeter board work brought the SNL UK announcement into live matchday environments, reaching thousands of football fans.