How Victorian Plumbing Took Its Tiles Beyond the Bathroom - Motion Design by SHENNY
When Victorian Plumbing, the UK's largest online bathroom retailer, wanted to show customers that their tiles work in every room of the home, not just the bathroom, they turned to SHENNY to bring that message to life.
The end result was a suite of direct response motion design video ads, created across multiple concepts, lengths and formats for YouTube, TikTok, Instagram and Facebook.
In this case study, Joe Pascoe, Chief Marketing Officer at Victorian Plumbing, shares the goals behind the project, why they chose SHENNY, and what the partnership delivered.
About Victorian Plumbing
Can you give a brief introduction to you and your company?
I’m Joe Pascoe, Chief Marketing Officer at Victorian Plumbing.
Victorian Plumbing is the UK’s largest and most recognisable bathroom retailer. We’re an online first business based in Liverpool, and we’ve built our reputation on stylish, well designed bathrooms and accessories at unbeatable value.
Our mission is to make beautiful, quality bathrooms accessible to every home in the country.
What are your main products or services?
We’re best known for bathroom suites, taps, showers and accessories, both branded and our own in-house lines. But our range goes much further, including an extensive collection of tiles and flooring, which is a category we’ve been actively growing as a strategic priority.
The Challenge: Repositioning Tiles for Every Room
What were your primary goals or challenges before engaging SHENNY’s video services?
Our main challenge was perception. Customers know us for bathrooms, but they don’t always realise how broad our range is, particularly our tiles, which work beautifully in kitchens, hallways and living spaces, not just bathrooms.
What specific problem were you hoping to solve with video?
We wanted to communicate one clear message: we offer far more than just bathroom tiles. We needed to broaden that perception while staying unmistakably on brand, and do it in a way that felt native and cut through on fast moving platforms like YouTube, TikTok and Instagram.
We also wanted two angles. One celebrating the beauty of the range, and one emphasising how easy it is to get tiles delivered.
What particular metrics did you aim to improve?
Our objectives were to:
Reposition tiles as a category for the whole home, not just the bathroom.
Build a cohesive, instantly recognisable suite of ads that reinforced our brand.
Support the continued growth of our Tiles & Flooring department.
Improve marketing efficiency through high quality, reusable creative built for multiple formats and durations.
The Solution: A Multi-Format Motion Design Ad Campaign
What was the scope of the video project?
SHENNY created three core ad concepts, each with two voiceover variants. A ‘Range’ version highlighting the tiles’ beauty, and an ‘Availability’ version emphasising ease of delivery.
Every concept was adapted into 6”, 15” and 20” edits, in 16:9, 9:16 and 1:1 formats for YouTube, TikTok, Instagram and Facebook.
SHENNY handled the full production process end to end. Scripting, voiceover casting and recording, style frames, storyboarding, animation, music, sound design and final mix.
Why did you choose this specific type of video content?
Short form motion graphic design gave us flexibility and impact in equal measure. Animation let us make the most of our high resolution tile photography, bring real energy to the screen, and weave in our brand colours and iconic sonic jingle so the ads were instantly ours.
The multi-format, multi-length approach meant one set of concepts could work natively everywhere our customers spend their time, rather than forcing a single edit to fit every channel.
Why Victorian Plumbing Chose SHENNY
A few things stood out. SHENNY is a specialist motion design and animation studio with over a decade of experience and a portfolio that includes brands like Google, The Economist, GQ and Sky so we felt confident they could deliver work to the standard our brand needs.
Just as importantly, the process felt built for busy marketing teams. Seni and the team handle everything end to end, scripting, voiceover, animation, music and sound, and keep you involved at each stage without making it hard work. That combination of creative quality and a smooth, well managed process was exactly what we were looking for.
We also liked that they could flex to our needs, producing multiple concepts, voiceover variants, durations and formats from a single coordinated effort rather than treating each as a separate project.
The Results: From Brief to Campaign Ready Ads
How quickly did you start to see results?
The most immediate result was the creative itself. From locking the concept and direction, SHENNY moved efficiently through scripting, voiceover, style frames, storyboards, animation and sound, delivering a complete, signed off suite of ads ready to deploy across our channels.
Did the results improve or grow further over time?
Because the assets were built as a flexible, multi-format library, their value compounds. They can be reused, re-cut and rolled out across campaigns rather than being a one-off spend, which continues to support our efficiency as we scale the Tiles category.
How did the video affect your overall marketing ROI?
The clearest return is efficiency. Producing three concepts as a full matrix of lengths and aspect ratios in a single production cycle gave us a complete cross platform campaign from one coordinated effort, far more cost-effective than commissioning separate creative per channel.
Victorian Plumbing's Future Plans, and Why They'd Recommend SHENNY
What feedback did you receive about the videos?
Feedback from our team was consistently positive. The collaboration was smooth, and SHENNY balanced leading the creative with genuinely incorporating our input. The finished ads felt unmistakably on-brand and the integration of our brand colours and sonic jingle in particular made them instantly recognisable as ours.
Has this project influenced your future marketing or video strategy?
Yes. It has reinforced the value of strong motion design within our marketing mix, particularly for showcasing the breadth of our range across social platforms. It’s given us a creative foundation to build on as we grow the Tiles category and prepare for further launches across the business.
Would you recommend SHENNY’s services to others?
Absolutely. They managed the full production process professionally from start to finish, collaborated closely with our in-house team, and delivered work that was both creatively distinctive and reliably on-brand. We look forward to working with them again.
- Joe Pascoe, Chief Marketing Officer at Victorian Plumbing
Ready to bring your brand to life like Victorian Plumbing did? Get in touch with SHENNY.