Sky Sports F1: Race Into The Unknown - Motion Design Videos

Client: Sky
Project: Motion Design for TV, Social & Stadium Media
Industry: Entertainment | Mass Media

SHENNY worked with Sky’s creative team to deliver motion design across a large-scale, multi-channel campaign: Race Into The Unknown.

The marketing campaign marked a pivotal moment for Formula 1, positioning the 2026 season as a new era defined by uncertainty, regulatory change, and heightened competition.

The work included two distinct sub campaigns: one promoting Sky Essential TV (video above) using the F1 season launch as a hook. And one for Sky VIP, Sky's loyalty rewards programme highlighting exclusive savings, prize opportunities, and member benefits tied to the new season.

The goal of this campaign was to build excitement and awareness for the 2026 F1 season at scale, reaching audiences across living rooms, social media feeds, and 60,000 seat football stadiums in a single, coherent creative push.

Football Stadium Digital Perimeter board Advertisements: Arsenal vs Chelsea & Fulham vs Tottenham

The most technically demanding element of the project, SHENNY was responsible for taking Sky's original creative and reformatting it for digital perimeter board systems across three Premier League stadiums: Arsenal, Fulham, and Wolves.

The core challenge was creating a seamless animated loop of an F1 car zipping continuously around the pitch perimeter.

Given the varying screen configurations and aspect ratios across different stadium infrastructures it was quite the challenge, but we did it!

Original Creative & Test Footage

Arsenal vs Chelsea & Fulham vs Tottenham - Motion Design Digital Perimeter Board Advertisements

Sky VIP Motion Design Video Advertisements (TV & Social Media)

Sky Essential TV (15s YouTube, 15s TikTok, 15s Meta)

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